Focus on frame fashions, price points, face and frame shapes, colors, materials, as well as the key component Rx considerations. Let’s address frame fashions for now. Here is the Fashion Pyramid, a useful tool that illustrates how fashion trends disseminate throughput our society.
Innovators: 2 Percent
Innovators are forward-thinking, risk-taking, fashion-forward people. They embrace a new fashion trend immediately. This is a small percentage of overall consumers. The moment they see a fashion on another, they dump it, going forward to the next top fashion. What is trending for innovators? Luxury materials (buffalo, gold), acetate cateyes, metals combined with wood and carbon fiber graphite. New plastics with large flat fronts and fabulous cutout shapes for the lenses… a blast from the past when we dabbled in Lucite with eyewire openings. Hello 1980s… how i have missed you!
Early Adopters: 13 Percent
Early Adopters are those who pull fashion trends through. Like the Innovators, they embrace a new fashion immediately. However when they see the trend on others —in the media, on the streets, they hang on to the fashion a little bit longer, pleased that they were among the first to adopt the new fashion trend. What’s trending for Early Adopters? I group Innovators with Early Adopters to represent the top 15 percent of the fashion pyramid. For Early Adopters, also include iconic 1940s fashions and dramatic styles with embellishments. And what i am super excited about…fashion gradient tints!
The Majority: 69 Percent
The Majority will not embrace a fashion trend until they have seen it all around them: in media, on the streets and in their circles. The lesson: Even when we are modeling the top percent of fashion-forward eyewears, we must remember that 69 percent of our inventory must reflect the majority. What’s trending for the Majority? Heavy acetates, interesting rimless, P3-shaped tortoise and more. For the young generations: double bar aviators and tortoise acetates.
The Laggards: 16 Percent
Laggards are not remotely interested in fashion. They believe that fashion is for dummies. Do not talk about fashion; instead, talk about stainless steel, titanium, spring hinges! All the additional benefits of their prescription eyewear. What’s trending for the Laggards? They are not about fashion, so stick with stainless steel and spring hinges. This is an opportunity to sell your slow movers.
When it comes to colors, you can visit pantone.com. Pantone has the last word on color trends for seasons. Also insert price points in the pyramid: In other words, have high fashion/lower costs combined with lower fashion/higher price points in the mix. Some want several high fashion pairs that are affordable, and some want luxury materials in a more conservative shape.
Finally, combining impeccable optical manners with a fabulous collection of eyewear is a win-win for your practice and optical rock stars!
Sports. It’s a profession, an outlet for stress, an opportunity for weekend warriors to let loose their Herculean strength and endurance, and a major part of so many lives. Vision plays an important role in sport performance, reaction time and color discrimination. This article will explore the visual needs of athletes and and how opticians can guide their patient athletes with the best lenses to help them perform at their optimum ability.
LENSES
Sports eyewear, first and foremost, protect the eyes and help prevent injury. Sports in variable light conditions require a photochromic lens that changes with the amount of UV light emitted and received. By offering changeable polarized lenses, you meet the athlete’s need for lenses that reduce glare and help improve athletic performance. These unique lenses darken and polarize with the changing amount of light. Cyclists and hikers would benefit from this type of lens.
Motorcycle riders now have the option of a “light intelligence” shield. These helmet shields are clear at night and darken to a smoke gray in bright light. The shields also block 100 percent UV light and blue light.
Polarized lens reduce a significant amount of glare and help with reaction time for athletes. Amber lenses filter out blue light and are favorable for the baseball player, golfer, skier, and cyclist.
Gray lenses do not alter the color state of objects. These lenses are overall a good lens color choice for most sports on bright, sunny days. Many shooters prefer yellow lenses as they tend to enhance the contrast between the target and the background. Yellow lenses filter blue light and help the wearer achieve sharper focus, especially in hazy and low-light conditions.
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